Privacy Policy

Effective Date: August 13, 2026 Last Updated: August 13, 2026

Purpose of This Privacy Policy

Peterson Group, LLC (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect and process your personal data when you visit iamlandonpeterson.com (the “Site”), and your rights regarding that data. This Site is not intended for children under 16, and we do not knowingly collect data from children.

Contact Details

Legal entity: Peterson Group, LLC Email: landon@letsbegin.agency

If you’re in the EEA or UK, you have the right to lodge a complaint with your local data protection authority (in the UK, the ICO — www.ico.org.uk). We’d appreciate the chance to resolve any concern directly first — contact us above.

Information We Collect

1. Information you provide directly When you submit a form, join a waitlist, or opt into our email list, we collect your name and email address.

2. Technical information Use of the Site may generate technical data such as IP address, device/browser type, operating system, referring page, and pages requested. We use this, along with third-party analytics tools built into Framer, to understand how visitors use the Site — which pages get traffic, how people navigate, and overall usage patterns.

3. Communications If you reply to an email, submit a form, or otherwise contact us, we collect whatever you send us.

How We Use Your Information

  • Deliver, manage, and personalize the content you signed up for

  • Process form submissions using AI-assisted tools — to organize, categorize, or help us respond to what you’ve submitted (see AI Use below)

  • Send you emails and marketing communications via our email platform (Kit)

  • Study how visitors use the Site to improve its content, layout, and performance, and to inform our marketing

  • Diagnose technical issues and maintain the Site

  • Comply with legal obligations

Legal basis: where GDPR applies, we rely on your consent (for marketing emails), performance of a contract or pre-contract steps (delivering what you signed up for), and our legitimate interests (understanding and improving the Site) — balanced against your rights.

AI Use Disclosure

We use AI tools to help process, organize, and in some cases draft responses based on information you submit (e.g., name, email, or message content). AI is not used to make decisions that produce legal or similarly significant effects on you. Contact us for more detail.

Marketing

If you sign up through the Site, you’ll receive marketing emails from us unless you opt out. You can unsubscribe at any time via the link in any email or by contacting us directly. We do not sell your personal data, and we will not share it with third parties for their own marketing without your express opt-in consent.

Cookies

The Site (built on Framer) may use cookies or similar technologies to track visitor behavior. You can block or delete cookies through your browser settings; doing so may affect how parts of the Site function.

Sharing of Your Information

We do not rent or sell your information. We share it only with:

VendorPurposeFramerSite hosting, form collection, analyticsKit (ConvertKit)Email list management and delivery

We may also disclose information where required by law, to protect our legal rights, to prevent fraud or misuse, or to prevent harm.

Data Storage & Security

We use commercially reasonable measures to keep your data secure, but no transmission or storage method is 100% secure, and we can’t guarantee absolute protection. We may retain data for a reasonable period after you unsubscribe or your account is closed, for backup and record purposes.

Children’s Privacy

We do not knowingly collect data from anyone under 16. If we learn we’ve collected data from a child without appropriate consent, we’ll delete it. Contact us if you believe this has happened.

Other Websites

Links on the Site to other websites are not covered by this policy. Review the privacy practices of any third-party site you visit.

Your Data Protection Rights (GDPR/UK GDPR)

If you’re in the EEA or UK, you have the right to:

  • Access, correct, update, or request deletion of your personal data

  • Object to or restrict certain processing

  • Request portability of your data

  • Withdraw consent at any time (without affecting processing done before withdrawal)

  • Opt out of marketing at any time

  • Complain to your local data protection authority

Exercise any of these by emailing landon@letsbegin.agency.

Changes to This Policy

We may update this policy periodically; changes will be posted here with a revised date. Continued use of the Site after an update means you accept the changes.

Questions

Contact landon@letsbegin.agency.